My recent two-week cruise on the Norwegian Spirit, highlighting the ship’s history, size, and amenities. Despite being the oldest in the fleet, extensive renovations in 2020 modernized the experience. He praises the dining options, comfortable cabins, and bars, enjoying the intimate atmosphere and excellent service. … Read More My Norwegian Spirit Cruise
While researching for by last article on Royal Viking Line I found that at one point Norwegian Cruise Line had acquired AIDA before selling it back less than two years later. I don’t think any cruise ship has transformed cruising as much as AIDAcara.
I’ve recently been commenting how I have been worried about Quantum of the Seas (See our article here), because of the ships lack of Royal promenade, However a comment by Kalle saying that it was nice for the ship to be reunited to the sea, got me thinking.
2012 is nearly upon us, so what do we have to look forward to in the next year. Well five new cruise ships will be joining the oceans, Norwegian Cruise Line will be listing on the stock market and Costa Romantica will emerge as Costa NeoRomantica, after a daring refurbishment. So heres our guesstimations for the… Read More What Does 2012 Have In Store?
In the wake of the collapse of American Airline into Chapter 11 bankruptcy, I wondered if it was possible for a cruise line to perform a similar maneuver. Now in the United Kingdom this came as a bit of a shock, the fact American hadn’t been into bankruptcy like Delta and United made us believe… Read More Chapter 11 : Could a Cruise Line do an American?
Our last blog, On Where does Princess fit? made me us think about how cruise lines have moved an developed their brand positioning. In Bob Dickinsons ‘Selling The Sea’ [We’ve got a blog for that] it covers how Norwegian Cruise Line has changed it’s brand positioning. From Memory we would say that Norwegian has had the most logos of… Read More Cruise Line Brand Positioning
Well the hype of Norwegian Cruise Line’s Project Breakaway appears to have hit a peak today, with CruiseCritic interviewing NCL CEO Kevin Sheehan about what might and might not be carried over from Norwegian Epic. You can find the link at the bottom of this post. To create additional hype NCL was using the twitter hashtag #nclpb to keep… Read More Project Breakaway
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